Promo Lead

Overview

We are partnering with a leading global audio-series platform that is revolutionizing how stories are created, discovered, and experienced across the globe, without screens. Home to a vibrant community of millions of listeners and creators, and hundreds of thousands of audio series, this rapidly growing media-tech company streams billions of minutes annually. Operating at a massive global scale with a startup mindset, they empower teams to think boldly, move with intent, and build for long-term impact in shaping the future of audio-first storytelling worldwide.

Are you a passionate storyteller with a keen eye for performance marketing? We are seeking a dynamic leader to define and execute the creative strategies for compelling audio series, directly impacting user acquisition and retention on a global scale. In this pivotal role, you will lead a talented team, guiding them in the art of audio storytelling and empowering them to craft powerful promotional content that resonates with millions. This is your chance to transform how immersive narratives are presented and discovered, making a significant mark on the entertainment landscape.

Key Responsibilities

Creative Strategy & Execution:
* Define and own the overarching creative strategy for new and existing audio series.
* Develop impactful and engaging short and long-form promotional content.
* Periodically review, edit, and rewrite promotional materials to ensure optimal performance.
* Source innovative ideas and inspirations from external validations to enhance promotional writing.
* Ensure all script writing and rewriting is informed by data-based feedback, focusing on user acquisition and retention metrics.

Collaboration & Cross-Functional Communication:
* Work closely with cross-functional business and technical teams on initiatives such as A/B testing and data modeling, providing expert subject matter input.
* Provide critical input on promotional production aspects, including music, voice-over, and video elements.
* Collaborate with production, marketing, and operations teams to foster a cohesive and integrated approach to promotional success.

Leadership, Team Building & Development:
* Manage a large creative and production team, including writers, leads, sound engineers, and video editors.
* Recruit and evaluate team members based on strategic requirements.
* Design training modules and programs to ensure the long-term success and growth of the team.
* Develop and iterate playbooks for optimizing performance marketing based on successes and learnings.

Qualifications

Must-Have Qualifications:

* 5+ years of extensive writing experience, including screenwriting and/or copywriting (e.g., content conceptualization for digital platforms, investigative journalism, online entertainment, gaming narratives).
* Proven experience as a creative lead or director, owning creative strategy and execution in a highly iterative environment (such as gaming).
* Strong digital/performance marketing expertise, with a track record of working on customer acquisition and retention metrics and developing/executing 360-degree performance marketing campaign strategies.
* Deep understanding of media trends, audience behavior, and market dynamics.
* Excellent communication and interpersonal skills, capable of inspiring and collaborating effectively.
* Demonstrated ability to manage and lead a team, fostering a culture of innovation and collaboration.
* Native proficiency in German and conversational fluency in English.

Nice-to-Have Qualifications:

* Strong relationships within the creative community in the local market.

**About Aquent Talent**

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.